Soul music is truth. The impassioned vocal delivery. The danger. The groove. The funk. Soul has set the standard for popular music since the era of Motown and Stax records, and continues to influence modern rock, hiphop, and EDM.

The Soul Standard Inc. was founded by industry veterans Darryl Dixon and David Watson (Chops Horns), alongside artist/producer Joel Parisien, and executive producer/promoter Daniel Jovkovic, with a mandate to push artistic boundaries and connect master craftsmen with fans of new music.